Cloud White

Branding and packaging design for an organic face oil business. I worked on this project independently and deliverables included logo and brand design, brand guidelines, packaging design and rollout, photography art direction. All photography by Jonathan Bassett.

Limited edition coffee table book for a leading modular carpet tile manufacturer. I was the lead designer on this project, and this was completed whilst working at There, Sydney.

Concept design and rollout of event branding for a popular Artists and Makers Fair.

I worked independently on this event identity, and deliverables included design and artwork of posters, banners, adverts and other marketing material, social media assets, website and event graphics.

The design has been so successful and had such great feedback it has been used 3 years in a row, with a brand refresh due next year.

Integrated signage, wayfinding system and internal graphics for a new Forensics and Data Facility Centre for the Australian Federal Police. I was the lead designer on this project, working on initial concepts through to detailed artwork and production. Work produced at There, Sydney.

A new name and brand for a global technology firm. After the initial strategy and naming work on this project, I was the lead designer on this project whilst working at There, Sydney. Deliverables included brand identity and guidelines plus the rollout of multiple brand touch points.

A bold, bright re-brand for one of the largest out-of-home media brands both in Australia and the UK. Deliverables included logo and comprehensive branding design, brand guidelines, rollout of the brand to digital and printed collateral, plus bespoke illustration. Work produced at There, Sydney, where I was the lead designer on this project.

A small selection of some of the logos I have designed over the years. Some of these are part of larger branding projects.

A new reception area, arrival feature wall, signage and various breakout areas for Adshel’s head office, following their rebrand which I worked on. This was a comprehensive project to bring Adshel’s new brand to life at their head office and involved some complex production work. I was the lead designer on tis project, and it was produced whilst working at There, Sydney.

Design and artwork for the lanyards - which double as an information booklet - for the high profile London 2018 and New York 2019 Leading Design conferences. I worked independently on this project.

Beer can name concept, label design and bespoke illustration, produced as an independent project.

Environmental graphics for the Envisions product showroom following on from the success of the Envisions coffee table book. I was the lead designer on this project and work produced whilst working at There, Sydney.

UX London is the leading design conference for UX practitioners in the UK. I was engaged to create a brand identity for the 2019 conference, creating a style which could be rolled out to online, printed collateral, exhibition graphics as well as an animated ‘sting’ at the conference itself. The identity was so successful it has been used again for the 2020 conference but with fresh new colourways.

Branding and new product promotional piece for a leading modular carpet tile manufacturer. We worked hard with production partners to produce a bespoke marketing piece which used the actual product itself on the cover. I worked as the lead designer on this whilst working at There, Sydney. Deliverables included product brand design, design and artwork of the promotional piece as well as art directing the photography.

Custom vinyl graphics and fresh colour themes for the offices of a leading Australian Bank. I worked as the lead designer on this project taking the project from initial concepts through to production. Work produced at There, Sydney.

Name creation, branding and product illustration for organic baby clothing company Molly & Monty. I worked on tis project independently.

New signage, branding and illustrations to be used extensively throughout the interior and exterior of the new QT Hotel, Australia. I worked as the lead designer on this project whilst Work produced at There, Sydney.

Photography and brochure for a range of carpet tiles specifically designed for the healthcare market. I was the lead designer on this project, taking the project from initial concepts and photography through to artwork and production. Work produced at There, Sydney.

Branding for a medical rejuvenation business. The client wanted to emphasise her natural but professional approach, as well as having a discreet brand. I worked independently on this project.

Branding for a life and career coaching provider who focuses on the changes and challenges that motherhood brings with it. Logo design, branding, brand guidelines, and partial roll out. I worked independently on this project.